New Word: euphemasia

The worlds of politics and economics have become so awash in euphemisms nowadays that George Orwell is spinning in his grave. I have decided to add another new word to all the languages of Earth (the New Word Order).

euphemasia (you-fem-ay-sia)


1. The act of putting a mind out of its misery by stripping language of all meaning through the excessive use of euphemisms. The death of the mind by this means is generally painless and many who practice euphemasia claim that it is a act of mercy. It was first applied only in the case of a feeble or chronically ailing mind, but now it is practiced on large segments of the world’s population.

2. In addition to committing euphemasia by using a very large number of euphemisms, euphemasia can sometimes be committed by the use of a single euphemism that is so egregious as to be lethal on its own. An example is the euphemism “austerity”, when used to refer to a  campaign by super-rich, authoritarian sociopaths to return the world to feudalism.

Verb: euphemize

Use liberally and enjoy!

Poor Richard

Euphemisms for the Intimate Enemy

Euphemisms for the Intimate Enemy (Photo credit: Sweet One)

7 Responses to “New Word: euphemasia”

  1. Jon Awbrey Says:

    I used to invent six new words before breakfast, but I’m slowing down in my senilescence, so here’s the one coin I minted so far today — agorification, the process of turning everything of value into a market commodity.

    Speaking of euphemiasm, I have been inveighing against the word neo-liberal for a couple of years now. Sorry I forget some of my better ban mots, but here is the most recent one —

    I recommend dropping the jargon word “neo-liberal”. It only confuses people — and my theory is that it was deliberately concocted to do just that — especially since no one can tell the difference between a neo-lib and a neo-con anyway. It also creates a false genealogy from liberal to neo-liberal, which is a bastardly barbarism if ever there was one.

    Try to describe what actually exists. We are talking about a brand of corporate libertarians who worship corporations as being more deserving of rights and freedoms than real individual human beings.

    • Poor Richard Says:

      Thanks for your input, Jon. You’re right on the money about neoliberal. I changed it to “super-rich, authoritarian sociopaths” which has way more punch. I like your point about describing what actually exists. I have a keen interest in ideology-agnostic terminology. It is the nature of language that so many words have ambiguity and historical baggage. Thanks to reading Orwell at a tender age, my interest in this has been perennial. I guess Chomsky is the man nowadays for improving the utility of our words. And you, of course.

      Speaking of agorification, I just added a link to my PRA 2010 blogroll for “In Defense of Anagorism”. The author is also a Facebook friend of mine. She is a political and economic free thinker. Is agorification different from monetization and financialization?

      Cheers, PR

      BTW I usually try to use the word corporate/corporation with modifiers such as predatory, monopolistic, or sociopathic because I think by itself it is relatively ideology-neutral, much like association. Libertarian is also ambiguous–as Chomsky notes the US usage often connotes something like anarcho-capitalism. It is always pointless to speak of liberty without qualification.

      • Jon Awbrey Says:

        I gather that the original meaning of the Greek agora was simply any sort of community “gathering place”, but eventually took on the connotations of a “marketplace”.

        There is something in the sound of agorification that calls to mind phrases like “The Greater Agory Of Greed” and “Agory, Agory, To Hell With You, Yeah!” — all of which reminds me of the way that corpulent corporations and church-state missionaries are marching hand in hand these days.

        But of course Max Weber explained the reasons for that collusion a long time ago.

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